Donald Bell

Vice President Product Marketing - North America @Ivoclar

US

Currently, I provide strategic leadership for the entire Ivoclar product portfolio. Lead an 11-member team in market positioning for multiple product categories. Assess and implement pricing strategies to leverage the portfolio breadth against select competitors. Steered product management team restructure to more effectively integrate with the global marketing structure. Revamped product work flows and created processes to optimize product marketing activities such as product launches, product life cycle management, and alignment with global marketing campaigns. Achievements Include Launched 19 new products over 2 years, delivering an additional $17M in incremental revenue. Generated incremental revenue through ideation of an “Innovation Tour”, a mobile trade show visiting 50 cities over 40 weeks. Revolutionary concept provided a unique way to reach customers during the absence of trade shows in the pandemic. Secured long-term material commitments with 6 key customers with a <3 year ROI for the launch of a new equipment model. Expanded key customers product growth by 10% over previous period through introduction of a Top Account Strategy, focused on providing consistent communication, relevant information education, & sampling opportunities to top customers Uncovered an incremental market opportunity, full arch restorations on implants, slated for rollout in Q4 2023. Led discontinuation of 750 SKUs due to new regulatory requirements in Europe. Managed customer communications and change management to retain clients and sustain customer satisfaction. Developed and implemented a local launch plan to deliver immediate sales and go-to-market impact. In partnership with the CEO realigned global plan to a local market level to improve overall operational alignment for the roll out of new products.

St. Bonaventure University

Master of Business Administration - MBA

St. Bonaventure University

Bachelor of Arts (B.A.)