Donald Collura
Senior Director of Marketing @Mad City Windows & Baths
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WORK HISTORY
Senior Director of Marketing @Mad City Windows & Baths
Lead marketing strategy for national home improvement company, spearheading strategy development across digital, paid media, and traditional marketing channels.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Arts, Rhetoric
SKILLS
ABOUT DONALD COLLURA
Digital thought leader who has defined the digital strategy for organizations, transforming ecommerce and digital marketing programs to connect brands with consumers and fuel multimillion-dollar growth. Proven record of creating exceptional customer experiences, driving brand engagement, acquisition, retention, customer loyalty, and outstanding value. Excellent communicator of strategic vision throughout organization, inspiring internal teams and external partners, executing business plans, and achieving meaningful outcomes.CAREER HIGHLIGHTS Produced $220MM digital commerce channel, increasing $78MM YoY. Led digital roadmap and revenue growth plan, driving conversion 55% and ROI 37% Generated $48MM, ROI 17%, 81% new customer acquisition YoY for paid media program: SEM, programmatic, social media, and affiliate channels. Increased one-year digital sales $25MM, acquisition 15%, and conversion 48%, optimizing $75MM digital commerce funnel. Created $28MM annually and 30% CAGR for omnichannel ecommerce across DTC, Retail, and Marketplaces.EXPERTISE Strategic Planning | P&L Management | Team Leadership | Talent Development | Agency Management DTC | B2C | B2B | Amazon | eRetail Digital Marketing | Brand Marketing | Performance Marketing | Lifecycle Marketing | Shopper Marketing Ecommerce | Merchandising | UX | Web Management | Development | Platform Management Demand Generation | Acquisition | Retention Search Engine Marketing (SEM), Paid Search | Local Search Search Engine Optimization (SEO)| Content Marketing | Affiliate Marketing Display | Programmatic | Media | Video | DSP Social Media (Paid and Organic)| Email Marketing | Remarketing | Reviews | Influencer Marketing CRO | A/B Testing | Funnel Optimization | Customer Journey Native App Marketing, Customer Experience, Development Marketing and Web Analytics | Market Intelligence MarTech | AdTech | Marketing Automation | CRMAvailable to discuss new opportunities, please contact me at d••••••••@gmail.com.
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