Don Luu

About Don Luu

Hi! I’m Don and I’m a tech maven with advertising technology (Adtech) specialty who loves to dig into all things touching operations, data insights, and systems analysis. In the past 20 years, I’ve worked on hundreds of digital campaigns worth over $50 million in budget spend for big-name clients like Blue Shield, MINI, Sorel, Columbia, Cisco, and Greyhound. 3 Things I’m Proud Of: STAYING ON TOP OF EMERGING TRENDS: I love how quickly technology advances and one of my favorite parts of my career is the ability to dive deeply into a topic and mentor, train, and lead others. CAMPAIGN MANAGEMENT / PROJECT MANAGEMENT: I’ve managed over 500 marketing campaigns for the biggest brands yielding multi-million dollar ad budgets. I take pride in ensuring flawless and timely activation and QA of complex digital campaigns, resulting in high client satisfaction rating and 10% YOY in increased spend. ACCELERATE GROWTH / STRATEGIC BUSINESS OPERATIONS: Achieved team growth by 50% by expanding the ad ops team from 4 to 6 employees in under 1 year for an increased client workload due to client continuously increasing budget due to performance. What I’m Known For: Technical Proficiencies: Campaign Manager 360 (CM360)| Dynamic Creative Optimization (DCO)| Supply Side Platform (SSP)| Demand Side Platform (DSP)| Google Ads | A/B Testing | Display & Video 360 | Flashtalking | Integral Ad Science | DoubleVerify | HTML | Javascript | Backend Tracking Areas of Expertise: Advertising Technology | Technology Operations | Advertising Operations | Quality Assurance | Project Management | Contract Negotiations | Budget Management | Team Management { Process Improvement

Experience

1. Director of Ad Operations

   Butler, Shine, Stern & Partners

   Aug 2010 — Present · CA

   Manage a team of 4 ad operations professionals -Oversee execution of 40 concurrent online campaigns, totaling $50 MM, ranging from standard display, mobile and complex video campaigns-Oversee deployment of technology solutions, such as ad servers and data management tools to deliver against client and organization needs-Established and constantly evolving process to foster more cross-department efficiency-Designed propriety trafficking tools to centralize data and ensure the integrity of shift on the fly changes, thereby increasing productivity by 100%-Reduced backlog of production time estimates by designing internal tools to simplify antiquated solutions, mitigating wasted Finance Department hours in billing reconciliation.

Education

• University of California, Davis

  Bachelor of Arts - BA, Psychology & Sociology (Organizational Studies)