Don Frost
Oversee the full scope of retail deposit & lending functions for a community bank. Focused on driving growth, delivering exceptional customer experiences, and aligning cross-functional teams to achieve strategic goals
- Role
- Executive Vice President Consumer Banking at Avidia Bank
- Location
- Little Compton, RI, US
- LinkedIn followers
- 500 followers
About Don Frost
Forward thinking banking executive with decades of leadership experience driving…
Experience
Executive Vice President Consumer Banking
May 2011 — Present · Hudson, MA, US
Leading the comprehensive retail operations of a community bank exceeding $2.5 billion in assets, responsible for Residential Lending, Retail Banking, Consumer Lending, LPL Investments, and Marketing divisions. Additionally, actively engaged as a member of pivotal committees at both the board and management levels, including ALCO, Executive Governance, NDIP, Risk Management, CRA and Liquidity Management, alongside regular participation in monthly Board of Directors meetings. Accomplishments:• Revitalized a struggling residential lending division, turning it into a highly profitable center of excellence. Utilized digital tools to optimize processes, fostering an environment conducive to the success of Loan Officers and support staff. Implemented a succession plan, nurturing an internal candidate to seamlessly assume operational leadership responsibilities within the department.• Restructured the retail banking leadership team and enhanced workflow and lending product design for retail branches through the adoption of digital solutions. • Revamped consumer deposit products to optimize fee income and better appeal to desired customer demographic.• Increased net income within the LPL Investment department by modernizing the sales team and restructuring the support framework.• Materially reduced expenses by reallocating the budget and refining the role of the Marketing department, shifting focus from brand awareness to targeted support for strategic objectives with measurable returns on assets(ROA).• Streamlined the Consumer Lending department by eliminating redundant processing systems, implementing new workflows, and redesigning product offerings.• Conducted profitability analysis of consumer and business credit card products, maximizing results through strategic partnership with third-party vendor.• Spearheaded multiple concurrent digital banking projects.• Played a pivotal role in the development and execution of the bank’s overarching strategic plan.
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