Don Canali

About Don Canali

Experienced Account Executive with a demonstrated history of working in the marketing and advertising industry for 20 years. Skilled in selling TV commercials, OTT Streaming, YouTube Video, Amazon Streaming, other digital targeting with Geofencing, mobile messaging, Digital Out of Home Billboards, P.O.S advertising and more. Additionally experienced in Management, Marketing, Sales Training, high-end print publication (201) magazine,etc. Strong sales professional with a BA focused in Fine Art, graphics emphasis-Business minor from William Paterson University of Wayne, New Jersey.

Experience

1. Account Executive

   Optimum Media

   Jun 2013 — Present

   Proud to have the opportunity to be chosen as a Brand Ambassador for Optimum media, getting the word out about the advances our company is making each day, to compete with and stay ahead of the targeted approaches toward generating business for our clients. Honored to have been awarded the top three Account Executive in NJ for the 2019 Presidents Club. My job entails being an expert in helping businesses market and advertise themselves utilizing all screens (TV/ Mobile/Laptop/Desktop and Tablet.) As a seasoned Account Executive I call upon my 20 years of experience working with small and mid- sized businesses/corporations to show them how to differentiate themselves from their competition and evaluate their best form of advertising media to complement what we offer here at a4media the advertising arm of Altice USA.In addition to hyper-local targeted online campaigns, I sell 30 second commercials on News12 and 95 other popular networks to local businesses throughout Northern NJ. There are no territories, so I am able to sell from any town I like and even throughout the United States. Naturally, the job calls upon many of the skills I had honed from my prior Account Executive position at NJMG.Our company now enables us to sell other types of media such as: OTT, YouTube video, Addressable Advertising on television, intent based online advertising as well as Social Media ( Google+, Twitter, FB, Instagram and LinkedIn) additionally SEO and email marketing, all with the intention of helping our smaller and mid-size business clients grow and compete in the marketplace. The first year I had worked for Cablevision I was recognized by management as the leading Account Executive for New Business Revenue for 3 consecutive months, a company record August, September and October 2013.In previous years I had met my budget also exceeded my new business goal on my way to doubling it by years end.

Education

• William Paterson University of New Jersey

  BA

Skills

• Graphics
• Graphic Design
• Business Development
• Marketing
• Management
• Online Advertising
• New Business Development
• Publishing
• Copywriting
• Selling
• Newspaper
• Emphasize the Uniqueness of That Particular Advertiser Versus His Competition.
• Digital Media
• Photography
• I Possess a Strong Sense of Design to Creat Eye Catching Ads That Are Clear and
• Advertising Sales
• Newspapers
• Advertising
• Social Media
• Email Marketing
• I Have Been Expected to Write Copy, Photograph Products, Naturally Sell Various
• Digital Marketing