Don Bratt

Experience

1. Chief Marketing Officer SVP

   LMCU

   Dec 2016 — Present · Grand Rapids, MI, US

   Responsible for all corporate and strategic business unit (SBU) marketing planning, development and execution for Michigan and Florida plus community relations activities for LMCU, the 13th largest credit union in the nation out of over 5,500 credit unions, ranked #1 in the nation for Return of Member (ROM), with over $11.5 billion in assets. SBU’s include mortgage (ranked #2 in the country out of all credit unions and the largest originator in the state), retail (60 branches offering the # 1 ranked checking account in the nation by Money magazine), commercial lending (+$800 million in loans and lines), consumer lending (credit card ranked #1 in the country by Kiplinger’s), Lake Michigan Insurance Agency – insurance agency with over 3,500 business and personal lines clients, Max Wealth Management, Premier Banking and Anywhere Banking (digital – mobile app, and web based banking). Plus responsible for the community relations team and philanthropy budget. Member of Senior Management Team and staff liaison for the Community Advisor Board (CAB), selected by the LMCU Board of Directors.

Education

• Michigan State University

  B.A., Advertising Management/Marketing/Business

  1981

• Grand Rapids Christian High School

  College prep.

• Western Michigan University - Haworth College of Business

  M.B.A., Marketing

  1993