Dom Waghorn

Global Customer Experience Transformation Specialist @bp

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2021 — Present

Global Customer Experience Transformation Specialist @bp

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London, GB

Global CX Lead, helping to change a company and industry going through its own substantial change.Work across all regions, markets and brands within bp to reorganise teams and planning cycles around customer needs and opportunities. A lot of the focus is on- Getting the \'fundamentals\' in place - journey management, VOC/insight, design thinking methods, measurementDeveloping POCs and pilots that can scale across all kinds of different customer segments, business units and cultures- Proving out value and connecting CX to business benefits and prioritisation models- Bringing cross-discipline teams together in service of customers- Training and mentoring senior leaders and other \'customer\' colleagues in all aspects of CX

SKILLS

Digital MediaOnline AdvertisingCopywritingUser-Centered DesignMobile MarketingInformation ArchitectureUser Interface DesignOnline MarketingIntegrated MarketingDigital MarketingDigital StrategyExperience DesignSocial Media MarketingUsabilitySEOCustomer InsightSocial MediaStrategyE-CommerceInteractive MarketingUser ExperienceContent StrategyCustomer ExperienceSearch Engine Optimization (SEO)Usability Testing

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Dom Waghorn — Global Customer Experience Transformation Specialist at bp in London, GB | Unifers