Domonic Allen
Senior Marketing Operations Leader | Enterprise Martech Transformation | Revenue Systems, Attribution Architecture, GTM Infrastructure | 2x Marketo Certified
- Role
- Senior Manager, Marketing Operations at Insight Partners
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Domonic Allen
I build scalable marketing and revenue systems that help organizations grow without chaos.With 11+ years in marketing operations and enterprise martech, I design attribution frameworks, modernize GTM infrastructure, and lead platform transformations.I help teams turn fragmented tools and workflows into unified, efficient operating models by connecting systems architecture, automation, and business needs.I’ve led firm-wide platform migrations, built multi-touch attribution models, launched inbound motions from scratch, and created automation frameworks that remove operational friction and unlock real business leverage.I care about building ecosystems that support people, teams, and sustainable growth.
Experience
Senior Manager, Marketing Operations
Jan 2025 — Present
Led a firm-wide migration from Pardot to Marketo, consolidating 10+ teams into a single platform and standardizing brand, data, and campaign architecture- Managed 450k leads and 30+ users in Marketo, acting as the sole operational support while ensuring adoption, naming conventions, and clean data flows- Built multi-touch attribution and campaign tracking frameworks, providing full-funnel visibility across 300–400 campaigns annually including email, digital, events, and web channels- Developed AI-assisted workflows to clean and standardize form-submit data, eliminating repetitive manual tasks, improving data accuracy, and supporting 1.5M+ emails in the first year (3–5x increase from Pardot)- Designed reusable program and email templates, increasing campaign execution efficiency and enabling cross-team scalability- Built inbound lead motion from scratch, routing engagement in real time to sourcing teams and providing measurable insights into prospect journeys.
Education
Riverton High School
High School, General Studies
2007 — 2010
Skills
- Online Marketing
- Marketing Operations
- B2b
- Salesforce.com
- Project Management
- Social Media
- Sales Force
- Leadership
- Marketing Management
- Email Marketing
- Marketo
- Marketing Automation
- Marketing Strategy
- Lead Generation
- Marketing
- Data Analysis
- Management
- Account Management
- Crm
- Customer Relationship Management (Crm)
- Business Management
- Customer Service
- Microsoft Office
- Sales
- Microsoft Word
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