Domenico Micheletti
Lecturer @École Des Sciences De La Gestion Esg Uqam
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WORK HISTORY
Lecturer @École Des Sciences De La Gestion Esg Uqam
Montréal, CA
EDUCATION
Université de Montréal
B.Sc.
Université de Montréal
Master of Science - MSc
ABOUT DOMENICO MICHELETTI
My main objective is to improve my client\'s conversion rates through a better user experience (UX) while being realistic about the budget and resources (that\'s a side effect of being a past project manager). I work on all three aspects of the UX: the User Research, the Information Architecture and the UX Design. I also have good knowledge of SEO and PPC principles but use them only through a UX aspect.User Experience (UX):• Information Architecture• Conceptualisation of user interface• Wireframes conception (Axure, Visio, OmniGraffle)• Usability Testing• Usability Recommandation• Conversion Audits• Structure analysis• Information Priorization• UX and UI in SEO and PPC focused projectsSocial research:• Data analysis (Analytics)• Interviews (Group or individuals)• Surveys• Ethnographic ResearchImpact of new technologies:• Social construction of technologiesMass-Media• Cultural Studies• Impact of New Technologies on Mass Media
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