Dominique Procopio
Senior Marketing Operations Specialist @Northwell Health
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WORK HISTORY
Senior Marketing Operations Specialist @Northwell Health
New Hyde Park, NY, US
Develop and implement marketing strategies to promote healthcare services and programs within the healthcare system.Collaborate with internal stakeholders to identify target audiences, create messaging, and determine marketing channels.Manage marketing campaigns, including digital advertising, social media, email marketing, and direct mail.Monitor and analyze campaign performance using data analytics tools to optimize marketing strategies.Coordinate with the creative team to develop marketing materials, including brochures, flyers, and websites.Oversee the production of marketing materials, including print and digital assets, ensuring they meet brand standards.Collaborate with external vendors, agencies, and partners to execute marketing initiatives.Lead and mentor junior marketing operations staff, providing guidance and support as needed.Stay current on industry trends and best practices in healthcare marketing.Support the overall goals and objectives of the healthcare system through effective marketing strategies.
EDUCATION
Nassau Community College
Associate of Arts - AA, Communication Arts
Farmingdale State College
Bachelor of Science - BS, Professional Communications
ABOUT DOMINIQUE PROCOPIO
I lead the strategy and execution of photography-driven marketing initiatives that bring our brand to life. With a strong foundation in project management and creative production, I specialize in coordinating high-impact photo shoots—from executive portraits and patient stories to large-scale campaigns—ensuring every visual asset aligns with our mission and brand standards. I manage cross-functional projects from concept to delivery, collaborating with creative, clinical, and digital teams to deliver on time and within budget. I’ve implemented workflow improvements like standardized creative briefs, centralized project tracking, and streamlined approval processes—reducing turnaround times and increasing asset reuse across campaigns.Key Strengths:End-to-end photography shoot coordinationCross-functional project leadershipWorkflow optimization and process designDigital asset management (Bynder DAM, Iconik, Lucidlink)Vendor and stakeholder collaborationData-driven performance trackingPerformance Highlights95% on-time project delivery rate50% reduction in intake time via standardized briefs30% increase in asset reuse through improved DAM taggingKey Achievements:Delivered 500+ photography projects annually with a 95% on-time completion rateIncreased asset reuse by 30% through improved DAM tagging and metadata standardsReduced creative brief intake time by 40% via standardized templatesCut average photo-to-delivery turnaround time from 10 days to 4 daysImproved internal stakeholder satisfaction scores by 20% through streamlined communication and approvalsWeb Requests:Collaborate with digital teams to understand image requirements for web pages, blogs, landing pages, and intranet updates. Ensure images are optimized for web (resolution, format, accessibility compliance)Track image usage across digital platforms to avoid redundancy and ensure brand consistencyCoordinate with UX teams to align visuals with user experience goalsPrint Requests:Manage image selection and formatting for brochures, flyers, posters, annual reports, and event materialsEnsure high-resolution assets meet print specificationsLiaise with print vendors to ensure color accuracy and timely deliveryMaintain a print production calendar to align with campaign timelinesRequest Intake & Prioritization:Serve as the primary point of contact for incoming creative requests involving photographyUse intake forms or ticketing systems to gather project scope, deadlines, and asset needsPrioritize requests based on urgency, strategic value, and resource availability
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