Dominique James

About Dominique James

I\'m a marketer who lives for making an offering special and turning it into stories that make people care and take action, whether I\'m leading social campaigns or developing go-to-market strategies. My sweet spot is bridging creativity and data-driven decisions to break through the noise. As someone who values connections, I champion marketing that\'s both strategic and real - the best campaigns are about making meaningful connections that drive real results. Notable accomplishments include Integrated Marketing: Developed integrated marketing and communications campaign for travel product by optimizing multiple channels, including SEO, YouTube, social media, and influencer blogs through paid and organic media, aiding in ~60% increase in product applications Customer and Growth Strategy: Assessed customer segment of a ~$17B industry by strategically engaging with active customers and prospective customers, analyzing customer sales and touchpoints, and building content creation strategies resulting in 20% increase in segment revenue Digital Customer Experience (CX): Managed team of four to execute digital signage pilot leading to increased efficiency and customer experience satisfaction by 6% within 90 days—actions included customer journey mapping, customer feedback, program deployment in 50 locations, and A/B testing measurement Targeting high-impact roles in Integrated Marketing, Product Marketing, Customer Marketing, Brand Activations and Experiences, Marketing Program Management / Project Management Open to companies that are customer-centric first! Industries of interest are Tech, Health and Wellness, Financial Services, Professional Services, and Education

Experience

1. Linkedin

   Present

Education

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration - MBA

• Howard University

  Bachelor’s Degree