Dominique Ryan
Senior Adops Manager @IQM Corporation
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WORK HISTORY
Senior Adops Manager @IQM Corporation
Direct the management of healthcare campaigns, with a focus on provider-level targeting (leveraging NPI data) to reach health care providers. Managed ad types include display, online video, CTV, and native ads.• Lead a team of ad ops specialists, streamlining workflows to consistently launch within 48 business hours, create clear delegations of roles and responsibilities, establish and educate on best practices for managed service.• Act as a subject-matter expert on client calls, translating campaign data into actionable recommendations on tactics and optimizations while addressing performance and platform capability questions.• Execute and maintain data integrations with partners such as Data360, Healthlink ensuring accuracy and readiness for campaign use.• Collaborate with the data team and clients to validate and integrate IQM data into client reporting platforms by establishing requirements, scope of work, and leading troubleshooting and feedback meetings.• Author and maintain best-practices documentation, internal resource how-to articles through Confluence to help onboard new ad ops members and create a bank of knowledge.• Work closely with the product team to provide ideas and feedback for product enhancement, including user interface design, new features, gaps in product, and relaying customer feedback. In addition, testing and green-lighting platform changes before wide release.• Diagnose and resolve operational issues—including reporting discrepancies, inventory issues, and trafficking errors— ensuring minimal campaign disruption and reliable delivery.
EDUCATION
University of Maryland - Robert H. Smith School of Business
B.S., Marketing
University of Maryland
B.A., Art History
General Assembly
Front End Web Development
SKILLS
ABOUT DOMINIQUE RYAN
Experienced and expert Campaign Activation Manager with over ten years experience…
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