Dominika Lis-Duncan
E-Commerce & Digital Marketing | Analytics | Growth-Driven Strategy | Marketing Leader
- Role
- Digital Growth & Analytics Manager, Digital Marketing & E-commerce at Davines Group | B Corp since 2016
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Dominika Lis-Duncan
Ambitious, analytical & performance-driven, highly motivated professional with over 7 years of digital marketing and e-commerce experience. Masters in Applied Linguistics (Dissertation: Contrastive examination of advertising for men and women in German and Polish).Key strengths include online marketing strategy, data analysis, new product launch, e-commerce/warehouse operations, and logistics.
Experience
Digital Growth & Analytics Manager, Digital Marketing & E-commerce
Davines Group | B Corp since 2016
Apr 2025 — Present · New York, NY, US
Lead and drive the growth of Davines’ digital business in the US (us.davines.com, ca.davines.com, E-Retailers: Amazon, Sephora, Nordstrom). Identify and uncover areas of opportunity through data analysis to ensure continued business growth, innovation, and strategy optimization. Support the evolution of consumer insights, analytics, and research methodologies. Enhance the customer shopping experience, improve logistics, and foster brand loyalty through an optimized on-site user journey. Ensure strong KPI performance and a deeper understanding of user behavior to inform customer-centric strategies and data-driven decision-making.•P&L Management•Data Analysis•Marketing Efficiency•Customer Acquisition Strategy•Sales Funnel Optimization
Education
University of Gdansk
Bachelor's degree, Applied Linguistics
2014 — 2017
University of Gdansk
Master's degree, Applied Linguistics
2017 — 2019
Europa-Universität Flensburg
Bachelor's degree, German/English Studies
2016 — 2017
UC San Diego
Digital Marketing Analytics Certificate
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