Dominic Ricchetti
Customer/product research and business strategy lead
- Role
- Insights Architect, Customer and Product Research at ServiceNow
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Dominic Ricchetti
Expert in applying advanced analytics (i.e, conjoint, choice modeling, segmentation, driver analysis) and developing research methods for driving product innovation/development, product line and pricing optimization, customer value, audience and market targeting, and brand loyalty. Dom worked on Agile research, Phase Review process improvements, TQM and Six Sigma projects, and Malcom Baldrige Performance Excellence evaluation. He has an engineering and computer science degree, with graduate studies in operations research, marketing strategy, and business planning. When he’s not working, he enjoys yoga, gardening, rally and club racing, remodeling homes, and developed a subdivision.
Experience
Insights Architect, Customer and Product Research
Apr 2017 — Present · Kirkland, WA, US
Create research process and strategy, define objectives, working closely with senior leaders and product managers, across departments. Develop Business Process Modeling, Jobs-To-Be-Done, work genome, Personas and other frameworks to drive product design and business strategies, including customer-driven functional innovation, customer value proposition, and new offers. Lead research programs, methods and analysis techniques including product advisory councils, and process for design partner programs. Study and tell stories of Global and digital transformation dynamics. Analyze and improve vision of new concepts, unmet needs/preferences, usage, and demographics. Develop segments and personas, driver models, and product features optimization studies.
Education
The Ohio State University
BS, Elec. Engineering / Computer Science
1974 — 1978
Texas McCombs School of Business
MBA, Economics
1996 — 1998
University of Massachusetts Amherst
MS, Operations Research & Mgmt
1985 — 1987
Valley Forge High School
Mathematics
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