Dominic Filipponi
Content Marketing Strategist | B2B Marketing | Driving Brand Growth & Engagement at Flexco | AI & Innovation Advocate
- Role
- Content Marketing Specialist at Flexco
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Dominic Filipponi
I turn complex ideas into compelling content that drives real business results.As a Content Marketing Strategist at Flexco, I develop integrated campaigns across digital channels, from social media strategies growing our LinkedIn presence at 25+ followers per day, outpacing key competitors, to product launches reaching global markets. With a foundation in both marketing and management, I thrive at the intersection of storytelling and strategy, transforming technical products into narratives that resonate with diverse audiences.Beyond day-to-day content creation, I\'m invested in building the future:→ Leading Flextra, our internal newsletter connecting employees globally→ Driving innovation as part of Flexco\'s AI Council→ Contributing to internal mentorship initiatives→ Supporting workplace culture through the Ergonomics Team and Community Contribution CommitteeMy approach combines strategic thinking with hands-on execution. Whether I\'m orchestrating multi-channel campaigns for major trade shows or developing targeted LinkedIn advertising strategies, I focus on measurable impact and continuous learning.I\'m energized by the evolution of marketing and emerging technologies, and am always open to connecting with others who share that curiosity.
Experience
Content Marketing Specialist
May 2023 — Present · Downers Grove, IL, US
Drive integrated content marketing strategy for global conveyor solutions leader, developing campaigns across 15+ product lines serving mining, food processing, logistics, and aggregate industries.Strategic Campaign Development- Architected multi-channel marketing campaigns for major trade shows (CONEXPO-CON/AGG, IPPE, MODEX), generating qualified leads across target industries- Developed LinkedIn advertising strategies targeting Fortune 500 companies and key decision-makers in food processing, logistics, and airport sectors- Created \"Purple is\" and \"Tough HD Fasteners\" social media campaigns, achieving 25+ followers/day on LinkedIn, outpacing competitor growthContent Leadership & Innovation- Produce content portfolio including press releases, case studies, video scripts, website copy, and email campaigns supporting dozens of product launches- Lead Flextra internal newsletter, connecting employees globally- Collaborate with product managers, industry specialists, and international teams to translate technical solutions into customer-focused narrativesCross-Functional Impact- Active contributor to AI Council, exploring innovative applications in marketing and business operations- Serve on Community Contribution Committee, coordinating volunteer initiatives- Member of Ergonomics Team, contributing to employee wellness- Participate in internal mentorship initiativesDigital Excellence- Manage HubSpot optimization projects to streamline marketing operations- Implement SEO best practices and metadata optimization across digital properties- Analyze content performance metrics and transform insights into actionable strategies
Education
University of Illinois Urbana-Champaign
Bachelor's Degree, Marketing and General Management
2017 — 2019
College of DuPage
General Studies - Accounting
2015 — 2017
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