Dominic Parker

Consumer Marketing @Liverpool Experience Campus

Liverpool, GB

I lead the consumer marketing team to create awareness of our offering for the M&S Bank Arena, Ticket Quarter, and ECL brands. Each of these businesses requires understanding audiences and how to best convert them to purchasers and advocates. Key achievements include:* Delivered above-average industry sales- Delivered sales +11% ahead of the industry average- Strong ticket sales performance against the backdrop of new and improved competition in the sector* Refreshed our premium offering- Developed online sales opportunities- Worked with the facilities and sales teams to create new tiers of premium services to compete for a crowded share of wallet* Improved audience segmentation and comms- Introduced Acorn profiling to better understand audience profiles and geography- Worked with my team to develop tighter controls around comms to ensure that potential customers find out about events that they match to- Created analysis around post-event surveys to ensure improved understanding of the customer experience and worked on improvement opportunities* New and ongoing partnerships- Identified, developed and agreed relevant media and transportation partnerships for the business to mutual benefit* Delivery of world-class events every week

Birmingham City University

CIM

Staffordshire University

BA Hons