Dominic Ditondo

Brand Ambassador @The Boston Beer Company

Tuscaloosa, AL, US

Represent Boston Beer Company as a Brand Ambassador for Sun Cruiser product, driving brand awareness and product adoption in the Tuscaloosa, Alabama market.Execute local marketing initiatives, including on-premise and off-premise promotions, to introduce consumers to the Sun Cruiser brand and boost sales in a competitive beverage landscape.Build relationships with bar owners, restaurant managers, and liquor store teams to maximize product visibility and secure prime placement.Host engaging tastings, events, and activations targeting the college demographic aligning brand messaging with local consumer preferences.Provide real-time market feedback to sales and marketing teams, offering insights on customer reactions, competitor activity, and promotional effectiveness.Leverage Instagram to drive social media engagement and word-of-mouth marketing to amplify brand presence.