Dominic M.
Product Management | MBA Candidate | Strategy Consulting
- Role
- Marketing Director at Emerald Heights Academy
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Dominic M.
As a Sr Product Manager at Moodys Northwest Consulting, I leverage data to guide product requirements for data infrastructure design for Adobe Experience Manager, Target, and AEP. I own the roadmap strategy for a new marketplace for subscription services across all platforms, prioritizing trade-offs and focusing on company OKRs to deliver results and gather data for future learnings. I also write capabilities, user stories, and partner cross-functionally to develop features for developing the unique segments contextual marketing experience would apply to.I have over 8 years of experience in product management, with a focus on device insurance portfolio design and strategy. I designed the product construct, support implementation, and business planning of industry-first Unlimited Screen Protector Extended Warranty coverage included in cell phone device insurance. I also partnered with vendor underwriting teams to create products that adhered to DFS requirements, coordinated GTM plans, and developed new products for consumers and enterprise within Device Ins & ESC portfolio. I am currently pursuing an MBA at the University of Washington, where I expect to graduate in 2027, and apply my newly developed skills and knowledge from my program in my next role.
Experience
Marketing Director
Sep 2025 — Present · Bellevue, WA, US
Digital & Social Strategy: Develop and execute on a new digital marketing strategy, leveraging paid search and social media campaigns to increase enrollment inquiries by 25% Launch a comprehensive refresh of the school\'s website, improving user experience and organic search rankings to better showcase our classical education curriculum and increase online applications.Brand & Messaging:Crafting a new brand narrative that highlights the value of small class sizes and personalized learning, to ensure a stronger community bond and increased retention rates. Managed all external communications and content, building the school\'s online presence to reflect our unique classical, virtue-based education and engage a target audience of mission-aligned parents.Enrollment & Growth: Spearheading a stretch goal to overshoot break-even points that target enrollments to better strengthen the school\'s financial position. Utilizing data analytics to identify key parent personas, tailoring marketing efforts to drive engagement with families seeking a classical, Christ-centered education, to increase the awareness and interest in the marketing funnel.
Education
University of Washington
Master of Business Administration - MBA
2027
Seattle University
Bachelor of Business Administration (BBA), Marketing
University of Washington
Certificate, Software Product Management
2019 — 2019
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