Dom H.
Growth Audience Planner @Toyota Motor Corporation
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WORK HISTORY
Growth Audience Planner @Toyota Motor Corporation
Plano, TX, US
Growth Audience: Responsible for leading development of research,identification of cultural and identity-based insights, campaign recommendationsand brand campaigns for Black / African American, Women, Veteran and YouthconsumersBrand: Responsible for leveraging Toyota brand and intellectual property toincrease brand favorability, grow customer base, and add additional streams ofrevenue to contribute to global profitability
EDUCATION
Oklahoma State University
Bachelor of Science - BS
Prairie View A&M University
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT DOM H.
Dominic Hardaway is a Growth Audience Planner at Toyota Motor Corporation, where he applies his skills and experience in social networking, creative direction, and presentations to increase the brand awareness and loyalty of diverse audiences. He has been working in this role since August 2022, after a successful career as a Carrier Development Manager at PepsiCo and a Professional DJ.With a Bachelor of Science degree in Economics from Oklahoma State University, Dominic has a passion for economics and its impact on society. He is also an active member of the political and civic sphere, working as a communications strategist to boost voter engagement with minority communities. He has collaborated with Twitter as part of their Sparks Program, which launched Twitter Spaces, a live audio feature. Dominic values his faith, his family, and his community, and is a proud father, son, and San Antonio Spurs fan.
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