Dominic Ashall
Operations Systems Lead @Evci
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WORK HISTORY
Operations Systems Lead @Evci
Leeds, GB
Early-stage hire responsible for designing and building the operational systems and data infrastructure supporting EVCI’s transition from initial startup operations to commercial deployment of a national EV charger calibration service.Operated as the primary architect of the company’s operational workflows, automation tools, and reporting infrastructure, connecting field operations, back-office processing, and client reporting requirements.• Designed and implemented the company’s core operational architecture, including data workflows, reporting frameworks, compliance outputs, and system governance.• Built bespoke automation and reporting tools to manage multi-operator EV calibration datasets, eliminating manual processing and enabling scalable operations.• Led CRM strategy and implementation (BigChange), aligning field technician workflows with commercial and customer-facing processes.• Implemented OCR-driven automation pipelines to extract and process calibration documentation, reducing manual data handling and improving operational efficiency.• Developed configurable, future-proof system components to support evolving regulatory requirements, client reporting needs, and operational growth.
EDUCATION
University of Leeds
Bachelor's degree, International Business
ABOUT DOMINIC ASHALL
I’m interested in how businesses actually work beneath the surface.My focus is on the operational systems that connect sales, field operations, and back-office teams — and how better data, automation, and workflows can make those systems run more effectively.Over the past few years I’ve worked on designing and implementing operational infrastructure for growing companies. This has included building internal tools, structuring data pipelines, automating manual processes, and creating systems that give leadership better visibility into how the business performs day-to-day.My approach is always holistic: understanding the entire operational picture before designing solutions that improve efficiency, reliability, and scalability.Having grown up internationally, I’m used to navigating different environments and perspectives, which has shaped how I approach both problem-solving and collaboration.
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