Domenico Maggi
Category Management Director @Procter & Gamble
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WORK HISTORY
Category Management Director @Procter & Gamble
Responsible for Italy of category management department of P&G. In charge to design, customize, deliver top P&G category management projects on top Italian customers. Report line of 3 manager working on top Italian customers.Main areas of responsibility:(i) Make company be recognized as leader in thought on categories growing turnover/shopper satisfaction in the retailer collaborating with us.(ii) Win in store (i) Superior comprehension of shoppers, being expert of Shopper Psychology and shopper analysis on the categories involved;(ii) realizing strong category conceptual sell and customizing it on main national working with Brand Franchise to set company category development vision harmonizing with brand development programs;(iv) thinking and realizing best in class in store materials to maximize shopper satisfaction/education and category turnover.
EDUCATION
Universita degli studi di Bari
Laurea, Economics
Luiss Business School
Executive master in Digital Marketing 2022
SKILLS
ABOUT DOMENICO MAGGI
Category Management Director at Procter & Gamble
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