Domenica Dottavio
Director of Public Relations @Journey Further
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WORK HISTORY
Director of Public Relations @Journey Further
New York, NY, US
Founding member of the U.S. arm of Campaign’s Global Agency of the Year, I’ve built and scaled the PR practice from the ground up. I lead a team of 10, drive agency growth, and shape integrated PR strategies that deliver measurable impact for Fortune 300 companies, household brands, and high-growth challengers. • Team Growth & Leadership: Scaled the U.S. PR team from 0 to 10 in under 3 years; oversee hiring, training, and development. • Business Growth: Grew the practice from $0 to $150K in monthly recurring revenue, consistently exceeding targets. • Media Relations & Storytelling: Achieved annual media placements across top-tier outlets, driving visibility, reputation, and organic search authority. • AI & Innovation: Embedded AI/LLMs, AIO systems, and prompt engineering into campaign workflows; improved efficiency by 20% while freeing teams for strategy and creativity. • Integrated Comms: Partner cross-functionally with SEO, content, and research teams to align PR with GEO / SEO and search visibility, ensuring measurable business outcomes.
EDUCATION
University of Vermont
Bachelor of Science (B.S.), Public Communication
SKILLS
ABOUT DOMENICA DOTTAVIO
I’m the PR Director at Journey Further, where I’ve built and scaled the agency’s U.S. PR function from the ground up. As the first team member stateside, I’ve grown the department from a one-person operation to a team of ten in under a year, securing high-impact media placements and strengthening partnerships with Fortune 300 companies, global household names, and challenger brands.I specialize in shaping corporate narratives, developing integrated PR strategies, and driving executive visibility through thought leadership, media relations, search visibility (SEO)(AIO/LLM visibility) and strategic storytelling. My work spans proactive and reactive communications- from launching data-driven campaigns that deliver measurable brand authority to building brand and trust.I also lead our integration of AI into PR workflows, embedding custom tools and training that improve efficiency, enhance quality, and create more space for creativity and strategy.My role spans five pillars- Leadership – Building and mentoring high-performing PR teams, fostering collaboration, and driving knowledge-sharing- Strategy – Defining messaging and campaign direction, aligning brand and business priorities- Growth – Supporting new business and deepening client partnerships- Delivery – Standardizing processes, scaling operations, and reporting on PR impact with clear KPIs- Innovation & AI – Embedding AI and cross-functional collaboration (with SEO, content, and research) to advance integrated, data-driven storytelling.Previously, I led PR at Fractl, managing a 20-person team and 60+ clients across tech, SaaS, fintech, and consumer industries. My leadership delivered year-over-year growth in placements, executive thought leadership, and client retention while streamlining production processes.Outside of agency life, I publish industry insights in outlets like Moz, PR Daily, and HubSpot, and speak at conferences including BrightonSEO, State of Search, SEMrush, BuzzSumo, and PR Daily events.Originally from Vermont and now based in the best neighborhood in NYC (Astoria), I balance my professional life with a love of travel, snowboarding, learning the Italian language, and playing golf.
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