Dom Latella
- Role
- Marketing Director D11 & D12 Set (Southeast Toyota) at DSplus
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director D11 & D12 Set (Southeast Toyota)
Jan 2021 — Present · Raleigh-Durham-Chapel Hill, NC, US
Responsible for sales & marketing campaigns in all Southeast Toyota stores in District 11 and District 12. DSplus is a Saatchi & Saatchi company overseeing Southeast Toyota dealerships in Marketing & Advertising. It was created over 10 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world\'s largest independent distributor of Toyotas.Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time! Responsible for SET dealerships in District 11 & 12 North Carolina.
Education
Nova Southeastern University
University School of Nova Southeastern University, General, Grades 1-8 (2 years out of state)
Florida International University
Bachelors of Science (BS), Criminalistics and Crime Science
Santa Fe College
Associate's degree pursuit, International Business
Hollywood Hills High School
Diploma, Sports Studies
Broward College
Associate's Degree, Business Administration, Management and Operations
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