Dom Geraci

Digital Marketing Manager @Highlander Group

Responsibilities- Develop an effective email marketing strategy that enables the brands to build a large customer / prospect database that keeps them engaged and fans of the brands whilst operating within the realms of GDPR- Build and deliver a marketing strategy for B2B customers to achieve agreed KPIs based on monthly audits- Create and execute an omni-channel content strategy (paid and organic) to grow the profile of the brands across the company’s target audiences and use this as a source of revenue- Create a successful affiliate marketing strategy which involves managing the company’s external affiliate program (AWIN) through all steps: brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization and analysis of individual campaigns- Work with the wider marketing team to coordinate high-performance campaigns in line with agreed budget and growth strategies- Analysis and accountability of planned marketing campaigns- Chair regular cross-department meetings and reporting campaigns performance with the wider senior team the director and external partners. Key achievements- Launched a successful “Growth Partners” program with key B2B customers which generated an uplifting 10x ROI in the first month- Increased global followers on Facebook, Instagram, Twitter and YouTube by 85%, with a 25% increase of the engagement rate across multiple digital channels- Increased total email subscribers by 500% and achieved a consistent 10x ROI- Launched a national affiliate marketing channel which generated a 4-figure sum in its first three months.