Holly Duffy
Group Head of Performance Marketing @Stm Agency
Signup · Get unlimited contacts
WORK HISTORY
Group Head of Performance Marketing @Stm Agency
Manchester, GB
Leading a multi-channel performance team across Paid Search, Paid Social, Programmatic and SEO, delivering growth and innovation for clients across a range of sectors- Responsible for end-to-end performance strategy, from customer journey planning to campaign analysis, ensuring activity aligns with client KPIs and business objectives- Liasing with media partners and building relationships with new technologies- Leading QBRs and strategy sessions for the client\'s next performance cycle- Overseeing the financial performance of the team, including staff utilisation and profitability, ensuring commercial targets are met while maintaining high standards of delivery- Working closely with senior clients to shape performance roadmaps, identify opportunities and embed performance thinking within wider brand and media strategies- Producing board reports and presenting ideas and team performance to stakeholders- Driving new business and organic growth by leading performance responses in pitches and spotting strategic opportunities to grow existing accounts
EDUCATION
The University of Salford
Bachelor's degree, Journalism
SKILLS
ABOUT HOLLY DUFFY
As Group Head of Performance Marketing at STM AGENCY, with several years into the role, I lead a high-performing team across Paid Search, Paid Social, Programmatic, and SEO to deliver innovative, data-driven strategies that exceed client KPIs and business goals. My role involves shaping end-to-end performance strategies, building relationships with clients (my favourite part of the job!) and media partners, reviewing activity and leading QBRs, bi-annual and annual reviews. Whilst ensuring financial and operational efficiency of the team. My mission is to drive measurable growth by aligning performance marketing with broader business objectives, supported by strategic planning and team leadership. I also take pride in integrating marketing efforts across the agency, particularly with our creative team.I have technical hands-on experience within the tools themselves and analytics - from Meta and LinkedIn to Google Analytics, Google Ads, Looker Studio, Microsoft Ads and programmatic platforms like Stackadapt, plus more.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.