Susan Scarlet
Seasoned Marcom Leader. Author. Content Curator.
- Role
- Member - Board of Directors Marketing Committee Co-chair Brand Lead at Xmglobal Collaborative
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Susan Scarlet
Beyond design and copy, shooting and editing, naming and trademarks, Susan puts into play…
Experience
Member - Board of Directors Marketing Committee Co-chair Brand Lead
Jan 2025 — Present
As part of a multinational marketing committee, I\'ve joined XM leaders around the globe who are reshaping experiences encompassing CX, EX, PX, and BX. From launch to member activities, I collaborate and roll up my sleeves to ensure continuity in branding, messaging, and visual identity across all marketing initiatives.
Education
Antioch University
n/a, Masters Coursework - Clinical Psychology
1994 — 1995
Divine Child High School
N/a
1980 — 1984
Michigan State University
B.A., Communications: Advertising - emphasis in Public Relations
1984 — 1988
Skills
- Publicity
- Consumer Behaviour
- Social Media Marketing
- Integrated Marketing
- Digital Media
- Promotions
- Focus Groups
- Questionnaire Design
- Brand Management
- B2b
- Marketing Strategy
- Writing
- Creative Direction
- Social Media
- Digital Marketing
- Marketing
- Event Management
- Qualitative Research
- Marketing Communications
- Product Development
- Analytics
- Public Relations
- Media Relations
- Brand Equity
- Talent Management
- Primary Research
- Branding & Identity
- Advertising
- Segmentation
- Market Research
- Event Planning
- Advertising Research
- Marketing Research
- Email Marketing
- Customer Insight
- Corporate Branding
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