Petra Oexler

Bmw Experiential Marketing (Central Marketing) @BMW Group

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2021 — Present

Bmw Experiential Marketing (Central Marketing) @BMW Group

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ApeFest 2024, LisbonApeFest 2023, HongkongMetaverse / web 3 / NFTDigital Incar Experiences

EDUCATION

N/A

Ludwig-Maximilians Universität München

Dr.

N/A

Technische Universität München

Dipl., Engineering

SKILLS

ProjektmanagementNeugeschäftsentwicklungStrategisches ManagementMarketingkommunikationCrmAutomobilindustrieGeschäftsentwicklungSoziale MedienManagementUnternehmensstrategieBusiness DevelopmentUnternehmensführungProduktentwicklungBusiness StrategySocial MediaMarketingMarketingstrategieAutomotive

ABOUT PETRA OEXLER

Specialties: incar experiences, Branding, Brand Strategy, Employer Branding, Experiential Marketing, UX management, non commercial cooperations, International Marketing, Digitalization, AI, Data Analytics, Influencer Marketing, Marketing Communication, Youth Marketing, Millanials, Closed Rooms, Social Media, Market Research, Target Groups, Segmentation, Social Listening, Social Commerce, Social Recruting, Mobile Marketing, Marketing Planning, Innovation Management, eEducation, Identity Management, start-ups, start-up coaching, Highschool-Coops, Emerging Media, Trend Scouting, Mobility Services, KPI reporting, Immersive Experiences, CRM, R&D, Sales/market/dealer experience, Corporate Social Responsibility, Web 3, NFT, Metaverse.

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Petra Oexler — Bmw Experiential Marketing (Central Marketing) at BMW Group in Munich, DE | Unifers