Mark Dodge

Connecting Physical & Digital Experiences | Retail Technology, Brand Strategy, and Customer Experience

Role: Director, Retail Technology and Digital Signage at Cima
Location: Portsmouth, NH, US
LinkedIn followers: 500 followers

About Mark Dodge

I help brands make their spaces talk—blending digital signage, retail technology, and strategy to create experiences that move customers to act.As Director of Retail Technology & Digital Signage at Cima, I lead turnkey solutions that connect physical and digital touchpoints, backed by SLA-grade service and real-time analytics. From creative content strategies to scalable network infrastructure, my work bridges brand vision with measurable impact.If you’re looking to refresh your brand presence, activate retail media, or connect with customers in smarter ways—let’s talk.

Experience

Director, Retail Technology and Digital Signage
Cima
Jul 2025 — Present · ME, US
Leading the growth of Cima’s Digital Signage Solutions business unit, aligning physical and digital brand experiences to deliver measurable results.Key Focus Areas:Digital Strategy & Innovation: Develop turnkey solutions that connect the consumer journey across retail, corporate, and financial environments.Partnership Development: Forge strategic alliances with technology and service providers to deliver scalable, SLA-backed networks.Creative & Content Excellence: Shape immersive content strategies that align with brand goals, retail media opportunities, and omnichannel initiatives.Go-to-Market Execution: Drive targeted growth through market analysis, sales enablement, and client engagement.Operational Enablement: Equip Cima’s teams with processes, tools, and training to deliver best-in-class digital signage and retail media programs.Analytics & Optimization: Leverage real-time performance data to continually refine content, improve engagement, and maximize ROI.

Education

Bentley University
BS, Management
1988 — 1992
Bentley University
MBA, Entrepreneurial Studies
2003 — 2005
Bentley University - McCallum Graduate School of Business
MBA, Entrepreneurial
2003 — 2005

Skills

Analytics
Business Strategy
Account Management
Online Advertising
Competitive Analysis
Start-Ups
Digital Signage
Social Media Marketing
Strategic Partnerships
Management
Leadership
Project Management
B2b
Customer Satisfaction
Customer Relationship Management (Crm)
Digital Strategy
Crm
Digital Media
Program Management
Strategy
Strategic Planning
Online Marketing
Content Development
Product Management

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