Kelli Weerasooriya

About Kelli Weerasooriya

Kelli Weerasooriya brings more than a decade of experience in the automotive, EV and technology communications. She has a proven track record of managing complex, multi-market campaigns and building strong relationships with industry leaders, media and influencers. She engages at every stage, from initial concept to execution, ensuring that solutions are creative, scalable and deliver measurable value.Her expertise extends to advising clients on regulatory and public policy issues, helping them navigate complex legal landscapes and manage reputational risks as they adopt new transport technologies.At Burson, she leads Mazda’s Product Communications, developing and driving integrated programs that elevate brand awareness and capitalize on market demands. Her work includes managing and mentoring teams, in the U.S. and internationally, setting strategic priorities and ensuring high-quality client service.Before joining Burson (formerly Hill & Knowlton) in 2023, Kelli held leadership roles at the communications agencies Sling & Stone and imre, where she managed integrated PR and influencer campaigns for brands such as INFINITI and Airstream and a range of EV and agtech companies.

Experience

1. Vice President, Mobility Transportation

   Burson

   Jun 2024 — Present

   Mazda North American Operations - Product Communications

Education

• California State University, Northridge

  Bachelor of Arts (B.A.), Journalism

• Oak Park High School

  General Studies

Skills

• Social Media
• Event Planning
• Powerpoint
• Public Speaking
• Microsoft Excel
• Social Networking
• Customer Service
• Microsoft Word
• Research
• Microsoft Office
• Facebook
• Public Relations
• Leadership
• Press Releases
• Social Media Marketing
• Journalism
• Editing
• Blogging
• Communication