Nitin Gupta
Design Director - South Asia, Middle East & Africa at LEVI’S® | Amazon | Arvind Ltd | Asmara Group | Triburg
- Role
- Design Director - South Asia- Middle East & Africa at Levi Strauss & Co.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nitin Gupta
Currently serving as Design Director at Levi’s for South Asia, Middle East, Africa, and Non-EU regions, I lead all gender categories with a talented team of designers. Together, we’re shaping the future of Levi’s by setting a new creative direction for the business across diverse markets.With over two decades of diverse experience in the fashion industry—spanning retail, exports, global sourcing, design, creative direction, marketing strategy, and transformation management—I bring a comprehensive and global perspective to the table.Previously, I led digital transformation initiatives at Arvind Ltd. and Asmara Group by integrating 3D virtual design technologies, building a robust digital design platform, and creating a dynamic trend repository—pioneering how design and development adapt to the digital age.I’m a strategic thinker and change agent with an entrepreneurial approach to problem-solving, a deep understanding of international retail and wholesale fashion, and a passion for translating lifestyle trends into commercially successful, creatively strong products.My strengths lie in: • Driving creative vision and storytelling from concept to execution • Expertise in design-to-cost, product development, and production feasibility • Leading with a consumer-first, future-forward design approach • Inspiring teams and building cultures of collaboration and innovationLooking to connect, collaborate, and keep pushing the boundaries of what fashion can do.
Experience
Design Director - South Asia- Middle East & Africa
Aug 2024 — Present · Bengaluru, IN
Heading Creative Vision and Product for Levi’s SAMEA region with a 12-member design and product team, driving innovation and excellence across all gender categories in knits, wovens, denim, and beyond-denim for a US$400M+ business spanning 46 markets.Championing a stronger women’s portfolio, attracting younger consumers, growing market share, and advancing premiumisation to power the brand’s next chapter.
Education
Tejas Vidyalaya
HSc 10+2, Science - PCBM + Sanskrit
1995 — 2000
National Institute of Fashion Technology
Graduate Dip, Fashion Design
2000 — 2003
Skills
- Team Building
- Retail
- Merchandising
- Sourcing
- Apparel
- Textiles
- Fashion
- Product Development
- Indesign
- Trend Analysis
- Training
- Marketing
- Women's
- Fashion Design
- Knitwear
- Creative Direction
- Styling
- Global Sourcing
- Sportswear
- Wovens
- Denim
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