Dmitriy Laptev

Product Lead @Magnit Omni

I lead a portfolio of 7 Content and Social Commerce products within Magnit — one of the largest retail ecosystems in Russia, with over 20M MAU. My focus is on growing reach, deepening engagement, and driving monetization through content strategy, SEO, and scalable content infrastructure.Responsible for the strategy and development of brand media, including Gastronom — one of the largest culinary media in Russia, with ~10M monthly users. Built and scaled a cross-functional team (20+ people) and implemented efficient product processes (product, editorial, and SEO teams).In the Magnit mobile app, I lead the content strategy and products to boost engagement and loyalty via personalization, smart filters, and content recommendation systems. Currently spearheading the launch of a new Social Commerce vertical, integrating UGC, influencer content, and immersive experiences to power the next wave of content-led conversion and community-driven commerce.