Dmitry Shutaev

Head of Category and Product Management @EQOM Group

Driving growth in a declining market- Increase in margin by more than 10 percentage points, achieved both on the purchasing side (through improved purchase prices and conditions) as well as through appropriate price increases based on ongoing market analyses- Reduction of product range and inventory by more than 40% without any decline in sales- Reduction of outlet (dead stock) by more than 90% within 2.5 years- Successful introduction of new private-label and external-brand products, with an increase in the private-label share by more than 10 percentage points- Establishment and continuous development of a successful and motivated Category Management and Purchasing team.