Dmitry B.
Head of Trade Marketing and Category Management - Opella France @Sanofi
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WORK HISTORY
Head of Trade Marketing and Category Management - Opella France @Sanofi
Paris, FR
Designed and deployed shopper-led trade and category strategy across priority consumer healthcare brands (Doliprane, Dulcolax, Phytoxil, Novanuit, Lysopaine).Defined category growth strategies and playbooks integrating behavioural insight into assortment, merchandising and promotional planning.Translated pharmacy shopper journeys into Perfect Store and omnichannel activation standards.Partnered with Marketing, Sales, CMI and RGM to embed insight into Annual Growth Brand Plans.
EDUCATION
Volgograd State University
BSc (Hons), Economics
University of Bath
MSc, Business Administration and Management, General
BI Norwegian Business School
MSc / MBA, International Marketing and Management
Université Paris-Sorbonne
Certificate of Business Studies, European Business Studies (Chamber of Commerce and Industry of Paris)
ABOUT DMITRY B.
Multilingual Commercial, Category & Shopper Strategy leader with 15+ years’ experience across Beauty (luxury and mass), FMCG (alcohol, confectionary, drinks), Retail (beauty and food) and Consumer Healthcare [ Coty, Mars, Nestlé, Diageo, Sanofi/Opella and A.S. Watson Group ]. Proven track record of translating consumer, shopper and channel insight into marketing strategies (portfolio, pricing, promotion, merchandising) delivering measurable share, penetration and sell-out growth. Extensive experience across global and multi-market environments (Europe, Asia Pacific, Americas) embedding revenue growth management, commercial excellence frameworks and retailer activation strategies.
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