David Mistysyn

About David Mistysyn

Thanks for checking out my profile. Here\'s what it all boils down to: SKILLS marketing efforts for a product or brand in a variety of sectors-Learning from everyone who has anything to say about my product or brand-Producing top-notch marketing communications that consistently hit their targets-Living and breathing deadlines-solving real problems on the fly to reach execution goals-Getting along with other people and (hopefully) making their days a little better. DESIRES colleagues and an environment where I can grow. d••••••••@gmail.com

Experience

1. Product Marketing Manager

   Cohere Health

   May 2024 — Present

   Define, maintain and update Cohere’s overall product marketing strategy and execution to help ensure achievement of Cohere growth goals.Collaborate with product management, business development, sales and marketing teams to develop product positioning, what capabilities and solutions are generally available, in beta, etc. and messaging that resonates with our targets.Develop and maintain intelligence on our target markets & buyers - who they are, their needs and their buying criteria.Maintain intelligence on our competition and how they are positioned.Understand and support our GTM across sales, account management, and customer success - manage training on the problems we solve for buyers and users, and manage sales tools development.Plan the launches of new products, releases of existing product enhancements, publishing of product roadmap and managing the cross-functional implementation of the plan.Assess the ongoing effectiveness of product marketing strategies on lead gen, engagement, opportunity creation and closed/won-lost business.Lead development of product architecture and solution packaging, in partnership with product, commercial strategy, leadership, and stakeholders.

Education

• Claremont McKenna College

  Bachelor's degree

• Claremont McKenna College

  B.A., Literature

  2001 — 2005

Skills

• Advertising
• Teaching
• Digital Media
• Esl
• Strategic Planning
• Fundraising
• Social Media Marketing
• Public Speaking
• Training
• Public Relations
• Editing
• Online Marketing
• Writing
• Social Media
• Research
• Social Networking
• Marketing
• Project Management
• Recruiting
• Copywriting
• Blogging
• Marketing Strategy
• Marketing Communications
• Program Management
• Communication
• Online Advertising
• Event Planning
• Digital Strategy
• Digital Marketing
• International Project Management