David Fontana

About David Fontana

Media planning and marketing leader with a reputation for turning complexity into clarity and action. Insight driven, I have provided strategic leadership and direction with the objective of exceeding goals. Brings a versatile toolkit that spans strategy, operations, and execution while building and mentoring high-impact teams. Consistently relied upon by C-suite executives, clients, and peers as a trusted problem-solver and leader. Works well with “non-media” disciplineI am not afraid to ask “why can’t we?\". I’m not shy about challenging over-hyped trends, to introduce clients to new ideas or support established tactics when they make sense. Experience across multiple categories working with a range of companies – from large, traditional marketers to entrepreneurial start-ups.

Experience

1. Strategic Planning Director

   Havas Media Network

   Mar 2026 — Present

   HCP strategic planning director for large pharma brand across multiple indications

Education

• Rutgers University

  BA, English

  1981 — 1985

Skills

• Brand Development
• Digital Media
• Customer Engagement
• Direct Mail
• Sem
• Search Engine Marketing (Sem)
• Multi-Channel Marketing
• Direct Marketing
• Performance Metrics
• Media Relations
• Email Marketing
• Media Planning
• Integrated Marketing
• Metrics Reporting
• Increasing Roi
• Channel Marketing
• Social Media
• Management
• Interactive Advertising
• Media Buying
• Mobile Marketing
• Online Advertising
• Creative Strategy
• Crm
• Leadership
• Advertising
• Marketing
• Online Marketing
• Interactive Marketing
• Social Media Marketing
• Digital Strategy
• Marketing Strategy
• Digital Marketing
• Strategic Planning