David Melnick
Executive Director Solutions, Na @MAP
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WORK HISTORY
Executive Director Solutions, Na @MAP
Boston, MA, US
Leading VML MAP scale in North America by sharpening our go-to-market, expanding our overall consulting capabilities, and aligning regional execution with our global strategy
EDUCATION
Isenberg School of Management, UMass Amherst
BBA, Finance and Computer Science
SKILLS
ABOUT DAVID MELNICK
I am a senior executive with over 30 years of experience at the intersection of data, technology, and analytics. My career began with a summer co-op, where I gained foundational knowledge in knowledge engineering and developed an artificial intelligence platform using AI Corp’s KBMS software for a major insurance company. Leveraging that experience, I took on various roles designing and building cutting-edge solutions using the latest web technologies, analyzing vast amounts of data, and developing scoring and predictive models—before \"data science\" became cool.My passion for innovation led me to leadership roles in several startups, where I honed my people management and coaching skills. In these positions, I worked closely with customers to solve complex, multi-channel marketing challenges. Surrounded by talented teams, I contributed to multiple successful exits in the marketing technology space.At Merkle, I spent seven years working alongside brilliant minds, where I developed and led a newly formed technology consulting practice. I also spearheaded a new product initiative, creating solutions that leveraged big data and advanced analytics to solve customer marketing challenges for Fortune 500 companies. Later, I led the turnaround at Fan Manager, transforming a DWH services business into a SaaS-based, AI-powered platform that enabled sports and entertainment properties to monetize their fan bases.I made my way back to Epsilon for close to seven years and turned around a slowly growing and unprofitable business into the fastest growing and profitable business at Epsilon over the past few years and was promoted to the General Manager of Epsilon\'s PeopleCloud Cleanroom and Customer Data Platform solutions. After all the years and experience, I find myself in my ideal role: helping the leading end-to-end consumer experience company – VML MAP – scale in North America and grow globally. It’s been a journey to get to this point and I am excited about working with the world-class talent and global clients at VML MAP.
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