David Mejia
Dsd Division Manager @Falcon Farms Inc
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WORK HISTORY
Dsd Division Manager @Falcon Farms Inc
Miami, FL, US
Scaled DSD revenue from $2.2M to $25.1M in under four years by designing and executing a territory-based expansion strategy across five states; integrated sales velocity analytics, seasonal demand mapping, and retailer sell-through data to prioritize high-opportunity zones and maximize ROI per launch.Led a cross-functional organization of 75+(5 direct reports, 70+ indirect) responsible for real-time field execution across convenience stores in 700+ cities. Developed playbooks and structured onboarding processes to standardize performance across geographies.Built and enforced a real-time KPI dashboard leveraging Excel, Power BI, and daily route reconciliation data; monitored fill rate, shelf execution, out-of-stock frequency, DSD route cost-per-stop, and in-store revenue per square foot. Cut underperformance incidents by 42% within 12 months.Full P&L ownership for the division, managing cost-to-serve models, route optimization economics, and account-level profitability. Increased contribution margin by 6% through packaging SKU rationalization, route consolidation, and targeted merchandising investments.Redesigned last-mile delivery model, implementing dynamic routing logic (Roadnet + Routific) that cut total delivery miles by 18%, boosted route density, and increased delivery compliance to over 95%. Improved warehouse-to-store cycle time by 30%.Spearheaded 500+ retail launches in 12 months, coordinating with sales, ops, and retail activation teams. Established a scalable SOP for new market entry that reduced setup time by 40% and ensured merchandising standards on day one.Institutionalized process discipline in a hypergrowth environment by building out SOPs, route performance tiers, escalation paths, and compliance auditing frameworks. Maintained operational continuity and service levels during 4x growth window.
EDUCATION
Colegio Internacional de Caracas
International Baccalaureate, Economics
University of Miami
Bachelors, Business management , Economics
University of Miami Herbert Business School
Master of Business Administration (M.B.A.), Finance, General
University of Miami
Master of Business Administration - MBA, Finance, General
SKILLS
ABOUT DAVID MEJIA
I build high-performance logistics machines. With over 12 years of experience scaling DSD operations across thousands of retail locations, I don’t just lead teams—I accelerate them. I’ve taken revenue from $2.2M to $25M, optimized last-mile logistics across 700+ cities, and owned every inch of the P&L while driving top-tier execution on the ground.I lead with strategy, execute with intensity, and thrive where most people tap out: fast-growth, high-complexity, multi-state distribution environments. Whether it’s architecting supply chains, igniting distributor performance, or turning chaos into operational rhythm—I deliver. Multi-state DSD and route optimization expert Proven P&L leader who scales teams and bottom lines Fierce executor with a playbook for merchandising dominance Cross-functional collaborator fluent in ops, finance, retail, and salesIf you need someone who makes things happen at speed and scale—let’s connect.
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