Denise McCarthy

About Denise McCarthy

I\'m a Knowledge & Insights expert leveraging comprehensive knowledge of primary and secondary research techniques to drive business strategy and innovation. I\'m passionate about understanding people and their behavior by uncovering needs and values. I\'m highly valued for being a leader who realizes buy-in from cross-functional teams to understand consumer trends, tells stories, and delivers wins for industries/categories. I have an easy entrepreneurial style, with a strong tolerance for ambiguity and complex organizational environments. Check out my proven record of translating insights and analytics into top and bottom line business impact in my experience below.

Experience

1. Business Intelligence

   Marmon Foodservice Technologies

   Jul 2024 — Present

   Established the Business Intelligence function at Marmon Foodservice Technologies to enhance strategic insights. • Developed data-driven strategies that aligned with company goals and improved decision-making processes. • Implemented analytics tools to streamline operations and foster business growth.

Education

• Northern Illinois University

  Bachelor's degree, Marketing

Skills

• Marketing Research
• Project Planning
• Competitive Intelligence
• Strategy
• Marketing Strategy
• Consumer Products
• Product Innovation
• Management
• Staff Development
• Consumer Behaviour
• Segmentation
• Fmcg
• Consumer Behavior
• Marketing
• Consumer Insight Generation
• Competitive Analysis
• Market Research
• Customer Insight
• Project Management
• Consumer Insight
• Shopper Marketing