Michael B.

About Michael B.

4x Salesforce Marketing Cloud Certified Proficient senior manager and creative digital marketer with a strong background in email marketing, combined with website management and development using various coding frameworks. Experience working with Salesforce Marketing Cloud, SAP Hybris, and other ESP environments. Experienced in SEO and PPC campaign creation for multiple industries. Skills to Benefit Your Company (years)Salesforce Marketing Cloud (6+)| JIRA Agile (4+)| AWS EC2 management (6+)| WordPress Design/Management (12+)| Google Analytics (10+)| SAP Hybris Marketing (very similar to SFMC)(3+)| List Segmentation (12+)| Email Campaign Development (14+)| SQL modification(10+)| Email Personalization and content development(10+)| MailChimp PRO(6+)| Adobe Creative Products(12+)| Blaze (2+)| Snowflake (2+) Data Warehouse

Experience

1. Salesforce Marketing Cloud Architect

   Capgemini

   Apr 2025 — Present · Atlanta, GA, US

   In this role as a Salesforce Marketing Cloud Consultant, I utilize my strong marketing foundation, specializing in architecting data-driven, automated customer engagement systems. Combining hands-on technical expertise with strategic marketing insight to design scalable, high-performance marketing solutions that help clients improve engagement, deliverability, and gain measurable business outcomes.

Education

• Mt. Pleasant High School

  College Prep, Graphic Communications

• Glasgow High School

  College Prep

• Massey Business College

  Business

• Hodgson Voc-Tech

  Graphic Communications