Dana Martynova

About Dana Martynova

For 15+ years, I help companies scale revenue, enter new industries, and turn marketing, logistics, and pricing into real business infrastructure.I operate as a growth partner, connecting marketplaces, logistics, pricing, marketing, sales, and teams into a single revenue engine.What I focus on:• Expanding companies into new, high-margin industries• Building and scaling B2B marketplaces• Designing marketing systems tied directly to revenue (not vanity metrics)• Embedding logistics, pricing, and services into digital platforms• Architecting CRM systems, funnels, and SOPs teams actually use• Aligning growth, sales, and operations around revenueA core part of my work is productizing complexity.I design industry-specific calculators that turn complex logistics and cost structures into clear, instant numbers for users — reducing friction, shortening sales cycles, and increasing conversion.Selected work:• Expanding a company beyond agricultural and construction equipment into aviation, marine, RVs, and other high-value assets• Designing an embedded “Shipping Available” solution for marketplaces and auctions, turning logistics into a monetizable product layer• Co-building a global heavy-equipment marketplace with instant all-in pricing (product, taxes, logistics, services, financing)In short, I help companies stop guessing and start scaling by turning operations, pricing, and logistics into digital products that drive revenue.

Experience

1. Marketing Director

   Atlantic Project Cargo

   Oct 2022 — Present · Aventura, FL, US

   Reposition the company from a niche logistics provider into a multi-industry project cargo business, enabling sales and transportation of complex, oversized, and high-value assets• Expand into new verticals including aviation, marine, yachts, boats, RVs, oversized and high-value cargo• Define and execute marketing and growth strategy for Atlantic Project Cargo and Atlantic Express Corp focused on inbound growth and lead quality• Build end-to-end lead generation systems across websites, marketplaces, and partner platforms, from positioning and traffic to CRM routing and sales execution• Lead full website strategy and rebuild, aligning messaging, UX, and conversion funnels to support new industries• Design and launch an embedded “Shipping Available” widget for marketplaces and auctions, turning logistics into a native, monetizable lead channel• Align marketing, sales, product, and operations into a single growth system focused on revenue

Education

• East Siberian State Technological University

  Master of Engineering