Dima Maddah

About Dima Maddah

Dynamic marketing leader with 15 years of experience leading global go-to-market strategy, brand and product marketing, full-funnel media planning, and performance analysis across DTC, ecommerce, international, retail, and wholesale for enterprise-scale campaigns. In my current role at New Era Cap, I lead integrated GTM planning, rollout, and reporting across international, retail, wholesale, and ecommerce while leading a high-performance team. I oversee budgets, performance, and investment decisions, and create reports and provide executive-level insights that guide business growth priorities.My prior roles at Media Assembly and The Martin Group strengthened my analytical foundation and expanded my breadth across paid social, forecasting, full-funnel measurement, and rigorous A/B testing. This blend of strategic foresight, operational discipline, and cross-functional influence enables me to bring clarity to complex challenges, drive continuous improvement, and support leadership in making informed high impact decisions.

Experience

1. Sr Manager, Marketing

   New Era Cap

   Sep 2021 — Present

   Built existing go-to-market product marketing strategy framework that improved cross-functional alignment, narrative development, strategy, rollout, and execution• Own product and brand marketing for global collections, defining positioning, launch narratives, and omni-channel activation while aligning product roadmaps and license priorities with KPI-driven consumer marketing strategies across retail, ecommerce, partnerships, and international teams• Utilize first and third party data to create digestible and actionable reports that detail campaign progress, impact, and growth opportunities for leadership and key stakeholders• Lead, negotiate, and execute multi-million dollar digital and linear media plans for all major licenses, reporting and optimizing in real time to meet shifting company needs• Lead agency relationships to concept, produce, and approve assets for brand & product marketing campaigns• Serve as New Era’s on-site lead at key major league events (NFL Combine, NBA Draft, MLB All-Star Game, etc), acting as the primary liaison for league and agency partners• Built and evolved a brand-first organic content and social strategy driving audience growth, engagement, and conversion• Manage and mentor a high-performance, cross-functional team across content strategy, creative execution, GTM planning, copy, reporting, and community engagement• Research, identify, and activate emerging trends to enhance brand relevance and voice within the market

Education

• University at Buffalo

  Bachelor of Science - BS, Mathematics

  2004 — 2009