Dana Leigh Smith

About Dana Leigh Smith

I love developing and editing compelling health content that has the power to improve people\'s lives. I also excel at helping wellness brands tell their stories and sell their products and services through engaging content.I’ve spent the past 15 years of my career honing my content strategy and SEO skills, all while educating readers about everything from how to create healthy, easy meals, to managing complex diseases like HIV and diabetes.Until recently, I was the branded health and family director overseeing native content running on all Dotdash Meredith titles, including Health, People, Parents, and many more. I’ve recently ideated and executed content programs for Pfizer, Moderna, Walgreens, The Vitamin Shoppe, Pure Life Water, Jazz Pharmaceuticals, Ikea, Walgreens, Truvia, Ski Canada, Hoka ONE ONE, L’Oreal Paris, Tyson, Boost, Australian Gold, Walmart, Athleta, and GoMacro, among countless others.I earned my degree in Public Health at Syracuse University, and I hold credits toward a Master of Public Health (MPH) at Hunter University.

Experience

1. VP, Content Lead, Health

   Condé Nast

   Jan 2024 — Present · New York, NY, US

   Oversee advertiser-supported editorial health content across Condé, working cross-functionally with editorial teams, the health marketing/sales teams, and other centralized groups to deliver campaign needs and ensure appropriate brand tone and voice• Collaborate on content strategy with Editors-in-Chief and commercial teams• Assign stories out to freelance writers; review and top-edit stories• Work closely with the Editor-in-Chiefs across brands to implement brand growth and commercial revenue strategies for the health category• Brainstorm, pitch, and project manage new packages, initiatives, and formats for health conditions content, in partnership with the commercial marketing team• Provide ongoing mentorship to students in The CondéFuture program, an afterschool program targeting high school students from communities historically underrepresented in creative and media careers

Education

• Syracuse University

  Bachelor's Degree, Public Health & Retail Management

• Hunter College

  Master's degree, Public Health

Skills

• Twitter
• Non-Profits
• Editorial
• Writing
• Magazines
• Drupal
• Newsletters
• Social Media
• Strategic Partnerships
• Technical Writing
• Marketing Communications
• Facebook
• Web Marketing
• Marketing
• Wordpress
• Public Relations
• Media Relations
• Press Releases
• Microsoft Office
• Marketing Material Creation
• SEO
• Freelance Writing
• Creative Writing
• Community Outreach
• Copywriting
• Journalism
• Sweepstakes
• Blogging
• Sweeps
• Editing
• Web Content Management