Deanna Lorincz
- Role
- Global Director, Communications, Marketing, Diversity, Equity and Inclusion at Martinrea International
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Deanna Lorincz
Results-oriented professional with experience in developing and executing short and…
Experience
Global Director, Communications, Marketing, Diversity, Equity and Inclusion
May 2018 — Present
Develop and execute global marketing and communications business plans increasing visibility/reputation, unlocking additional value, and driving new growth opportunities. Collaborate with the President and CEO, executive chairman, business/commercial unit leaders, functional group leadership, investor relations, board of directors and other key stakeholders to develop communications and marketing programs. Lead a diverse team of key members in developing multiple award nominations, which led to the company receiving accolades from the industry, demonstrating exceptional leadership, and achieving a groundbreaking milestone with the company\'s first-ever Automotive New PACE Award. Built a global cross-functional team that promotes a culture of high performance, continuous improvement, and a commitment to quality. Lead, facilitate, and spearhead Martinrea\'s global diversity, equity, and inclusion programs, driving significant progress and positive change throughout the organization. Responsible for all internal communications to employees, engaging, aligning, and inspiring them with Martinrea’s vision, mission, culture, and business strategy. Initiate public relations strategies, track media coverage, develop editorial calendars, triage media inquiries, and draft media statements and press materials. Drive multi-channel social media strategies, content development, SEO and channel management. Implement digital media strategies, augmented reality / virtual reality displays, product videos, customer testimonials, webinars, virtual technical roadshows, and seminars. Develop global community relations strategies utilizing various tools, including media relations, digital communications, philanthropy, and employee engagement. Create press releases, media pitches, keynote remarks, messaging pillars, narratives, testimonials, technical white papers, presentations, award nominations, storyboards, and key talking points to support all growth strategies.
Skills
- Social Networking
- Media Relations
- Corporate Communications
- Strategic Planning
- Brand Management
- Negotiation
- Marketing Communications
- Corporate Identity
- Market Research
- Marketing
- Project Management
- Strategic Partnerships
- Community Outreach
- Public Speaking
- Marketing Strategy
- Editing
- Digital Media
- Integrated Marketing
- Strategic Communications
- Powerpoint
- International Marketing
- Advertising
- Internal Communications
- Press Releases
- Marketing Research
- Team Building
- Blogging
- Creative Direction
- Leadership
- Program Management
- Billboards
- Event Management
- Digital Marketing
- Radio Broadcasting
- Event Planning
- Budgets
- Broadcast Television
- Metric Development
- Social Media
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