Dani Lee
VP Demand Gen at Alert Logic
- Role
- Vice President Global Demand Gen at Alert Logic
- Location
- Concord, MA, US
- LinkedIn followers
- 500 followers
About Dani Lee
A results oriented leader that excels in transforming marketing teams to achieve hyper growth. Expert in B2B demand generation, ecommerce, brand/message development and marketing operations. Proven results building alliances and driving revenue with reseller, technology, and OEM partners.Demonstrated success leading start-up and global enterprise teams. Led marketing for 3 VC-backed and 3 corporate start-ups. Led e-commerce and achieved revenue quota at 2 companies. Led marketing for 2 SaaS businesses. Developed messaging/brand strategies at 5 companies including 2 new product names, 2 company rebrands, and 1 SMB messaging strategy.Specialties: SaaS, SMB, cybersecurity, low code, Application Performance Management, DevOps, enterprise mobility, software development, imaging, PLM, MCAD, real-time video, animation, technical workstations, print and promotional products.Global Demand Generation: ABM, Product Led Growth (PLG), online marketing, programmatic display, SEM/SEO, re-targeting, reseller programs, social media, CRM (Salesforce.com), marketing automation (Marketo), e-commerce, web analytics (Omniture), direct mail, trade showsProduct Marketing: segmentation, positioning, brand and messaging strategy, PR, corporate communicationsMarketing Operations: MQL to SQL lead lifecycle processes, Sirius Decisions Waterfall implementation, BI, predictive lead scoring, predictive account scoring, multivariate testing, nurture programs, CX personalization.
Experience
Vice President Global Demand Gen
Sep 2020 — Present · Boston, MA, US
Education
University of Michigan
MBA, Marketing & Corporate Finance
University of Vermont
BA, Chemistry
Skills
- Sales Funnel Optimization
- Salesforce.com
- Google Adwords
- Marketing
- Crm
- Business Intelligence Tools
- Go-to-Market Strategy
- Online Re-Targeting
- B2b
- Micro-Business
- Marketo
- Software as a Service (Saas)
- Marketing Automation
- Email Marketing
- Messaging Strategy
- Social Media Marketing
- Lead Scoring
- Google Analytics
- Customer Relationship Management (Crm)
- SEO
- Mobile Applications
- Saas
- Analytics
- Public Relations
- Smb
- Strategy
- E-Commerce
- Demand Generation
- Software Development
- Branding Initiatives
- Sem
- Start-Ups
- Enterprise Software
- Programmatic Display
- Name Development
- Search Engine Optimization (SEO)
- B2b Marketing
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