David Labuguen
Creative Director & Founding Member @A R I Z O N A
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WORK HISTORY
Creative Director & Founding Member @A R I Z O N A
New York, NY, US
Developed emotionally resonant creative, amassing over 1.47B+ streams and ~$6M in gross streaming revenue.• Led global brand and creative execution across campaigns, live events, merchandise, and digital platforms, growing a combined audience of over 1M across platforms.• Designed & executed 288+ live events worldwide, in festival and tour environments incl. Coachella, Lollapalooza, Madison Square Garden, O2 Arena, reaching ~1.4M audience members globally.• Developed branded experiences with partners such as American Express, LG, Chase Sapphire, Michelob Ultra, and Airbnb, increasing fan engagement and partnership support.• Created original production concepts, integrating video, lighting, music, and technology into immersive experiences furthering brand narrative and audience connection.• Presented creative concepts to executive stakeholders at Atlantic Records, United Talent Agency, and Live Nation securing multi-year album, touring, and partnership support.• Built and led cross-functional teams of creatives, engineers, and producers, fostering creative execution from concept to production.
EDUCATION
Emerson College
B.A.
SKILLS
ABOUT DAVID LABUGUEN
Great creative connects, resonates, and shapes how people feel. This belief has driven my…
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