Kirk McDonald
Managing Partner @Tradecraft, Ex-Apple, Ex Bank of America
- Role
- Chief Product Officer at Tradecraft
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Kirk McDonald
Former Director of Data Science & Eng for Wallets Payments & Commerce, and Apple Retail/Online Store @Apple. Ex Bank of America. Two-time Ogilvy award-winning full-stack analytics professional with 25 years of experience providing data-driven insights to Fortune 100 companies. Extensive experience presenting findings and recommendations to Fortune 100 senior leaders. Strong analytic problem solver. Specialties: Applied Machine learning, e-commerce recommendation engines, Advanced Analytics, site behavior, UX/UCD, Econometrics, Customer Satisfaction and Loyalty, International Research, China, data mining, text analytics. Web marketing analytics, Product development, advertising research, qualitative and quantitative research, Competitive Intelligence, ROMI, mix modeling, international research, methodologist, sampling design, custom research, predictive modeling.
Experience
Chief Product Officer
Sep 2021 — Present · Bend, OR, US
Senior Partner @Tradecraft, helping clients achieve breakthrough performance with analytics & data science.
Education
Texas A&M University
B.S, Political Science
1993 — 1997
Texas A&M University
NA, Interdisciplinary Program on Survey Research
1997 — 1999
Skills
- Competitive Intelligence
- Analytics
- Customer Insight
- Competitive Analysis
- Marketing Research
- Customer Satisfaction
- Customer Loyalty Measurement
- Crm
- Statistical Modeling
- Customer Segmentation Strategy
- Behavioral Segmentation
- Web Analytics
- Quantitative Research
- Statistics
- Financial Services
- Segmentation
- Market Research
- Consumer Behaviour
- E-Commerce
- Cross-Functional Team Leadership
- Data Analysis
- Positioning
- Advertising Research
- Marketing Strategy
- Qualitative Research
- Business Development
- Brand Management
- Sas
- Leadership
- Product Development
- Data Mining
- Focus Groups
- Management
- Market Analysis
- Product Management
- Customer Acquisition
- Customer Experience
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.