Pam Daly

About Pam Daly

At DK Brand Strategy, we support our clients in the development of sound brand strategy…

Experience

1. Brand Strategy Consultant

   Dk Brand Strategy

   Feb 2002 — Present · Delaware, OH, US

   Chief Marketing Officer and Managing Partner of Brand Marketing consultancy. Positioned the company to become a recognized authority in brand strategy, providing clients with the expertise and experience to uncover the values of their brands and develop strategies that provide immediate financial return for their business. Created a proprietary approach to the brand strategy development process that helps clients establish value propositions that delivers both functional and emotional benefits, the cornerstone of strong brands. Specialize in teaching the methodology of the process, walking clients through a re-branding initiative, and then exiting once the company has mastered the techniques. Manage day-to-day operations and development efforts of consultancy.

Education

• Ohio University

  Bachelors, Marketing, Finance

  1981 — 1985

Skills

• Media Planning
• Brand Management
• Marketing Strategy
• Social Media
• Product Marketing
• Direct Mail
• Brand Awareness
• Marketing Research
• Tourism Management
• Corporate Branding
• Business Planning
• Market Research
• Strategic Planning
• Brand Architecture
• Marketing Communications
• Marketing
• Advertising
• Sales
• Strategy
• Marketing Management
• Media Buying
• Copywriting
• Email Marketing
• Chambers of Commerce
• Event Management
• Digital Strategy
• Competitive Analysis
• Direct Marketing
• Digital Marketing
• Relationship Marketing
• Corporate Communications
• B2b Marketing
• Sponsorship
• Mobile Marketing
• Management
• Social Media Marketing
• Customer Insight
• Strategic Partnerships
• Strategic Communications
• Brand Development