David W.
Account Director | CRM Strategy & Marketing Automation Expert | Driving Digital Transformation & Campaign Performance | McCombs Executive MBA ’27
- Role
- Account Director at VML
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About David W.
Dynamic, customer-focused leader with extensive experience in project direction, technical support, and consumer insight development. Skilled in crafting branding strategies through in-depth research and analysis of customer experiences. Proven track record in designing and launching 360 campaigns while managing key B2B/B2C accounts. Passionate about coaching cross-functional teams to achieve peak performance. Excellent communicator and critical thinker, delivering innovative solutions across all work streams.
Experience
Account Director
Jan 2024 — Present · Austin, TX, US
Client: Humana, Covered CaliforniaPrograms: CRM Campaigns, Acquisition Campaign Landing Pages, Primary Care Organization Organic Site BuildActivities: Architect CRM strategies and marketing automation workflows for acquisition and retention campaigns. Lead cross-channel campaign optimization using customer data and segmentation analytics. Drive digital transformation initiatives including CMS migrations and marketing technology stack enhancements.
Education
Texas McCombs School of Business
Executive MBA
Texas Tech University
Bachelor of Arts, Journalism
2004 — 2008
Skills
- Editing
- Cloud Storage
- Sales Support
- Advertising
- Creative Writing
- Operational Efficiency
- Operations Management
- Photoshop
- Film
- Video Production
- Social Media
- Marketing
- Copywriting
- Microsoft Office
- Product Management
- Project Management
- Integrated Marketing
- New Media
- Event Planning
- Radio
- Broadcast
- Sales Operations
- Content Management
- Digital Media
- Digital Marketing
- Entertainment
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.