Deron Tse

About Deron Tse

Product, RevOps, and Go-to-Market leaders building B2B SaaS! You are my people!I\'m a Salesforce Technical Product Manager who loves designing solutions that help go-to-market teams execute at scale. My sweet spot is translating complex business requirements into scalable technical architecture—whether that\'s metadata-driven automation, custom data models, or cross-functional workflow solutions.Most recently at Anchorage Digital (crypto FinTech), I built their Salesforce program management function from scratch—implementing Scrum framework, delivering 300+ tickets, and architecting solutions like Deal Desk (sales automation with pricing governance) and BDR Cadence (template-based prospecting system).I realized through this experience that I love the solution design and product strategy work—understanding what users need, architecting how to build it, and defining why it matters. I\'m looking for Technical Product Manager roles in B2B SaaS where I can focus on product strategy and feature design.I bring 7 years of Salesforce experience across consulting, implementation, and program management- 9x Salesforce Certifications- 5x Salesforce Super Badges - 3x HubSpot Certifications- Led projects for Bright Horizons, Epic Games, Stratifyd, SPCA Worldwide, Aspen Global Change Institute, Taconic Biosciences, and moreI\'ve implemented 7 new Salesforce environments, administered 6 existing ones, and integrated everything from Ironclad and Linear to HubSpot, Outreach.io, ZoomInfo, FormAssembly, ReachDesk, DemandBase, and all the middleware (Zapier, you know the drill).With degrees in non-IT fields and three careers under my belt, I\'ve developed a diverse, interdisciplinary approach to solving business problems. Through these experiences, I\'ve learned to practice curiosity—asking Why, Why, Why—so I can understand the What before defining the How.I\'m genuinely excited about understanding stakeholder needs and translating them into scalable Salesforce solutions. If you\'re looking for someone who can design technical solutions, manage cross-functional delivery, and build program infrastructure that enables teams to execute effectively, let\'s talk!My full name is pronounced \"dare & see\" as in I dare you to reach out and see what I can do with your Salesforce (or your product roadmap)! Send me a LinkedIn message or email d••••••••@outlook.com

Experience

1. Salesforce Program Manager

   Anchorage Digital

   Jun 2025 — Present · Chicago, IL, US

   Built Salesforce program management function from scratch, implementing Scrum framework, establishing intake process and product roadmap, and delivering 300+ tickets across 10 cross-functional stakeholder groups.Featured accomplishments:1. Architected Deal Desk solution with metadata-driven design (Product Baseline, Product Policies objects, Custom Metadata Types) to automate sales workflows and enable pricing governance across complex multi-entity deal structures2. Built BDR Cadence system enabling sales leaders to create reusable outreach templates (task sequences with timing) that BDRs apply to prospects with one click, standardizing processes and providing visibility into engagement efforts for performance management3. Designed and built Introductions object (custom junction between Accounts and Contacts) to track warm referrals from VCs, customers, and partners outside the standard Lead process—enabling stage tracking, conversion attribution, and visibility into referral-driven pipeline as a distinct top-of-funnel channel4. Implemented Scrum framework (2-week sprints, planning, retros, backlog reviews) with centralized intake process managing 60+ monthly requests across 10 cross-functional teams, establishing predictable delivery and transparent prioritization5. Maintained 38 deliveries/month while personally executing 46% of tickets and coordinating Salesforce Admin and offshore development team

Education

• Northern Illinois University

  Bachelor of Fine Arts, Electronic Media

• Full Sail University

  Applied Associates, Film and Television Production

• Wharton Online

  Business Foundation Specialization, Business, Management, Marketing, and Related Support Services

• Wake Technical Community College

  Non-degree professional studies, Information Systems and Support

Skills

• Photography
• Cinematography
• Gaffer
• Digital Photography
• Film
• Multimedia
• Music Videos
• Short Films
• Feature Films
• Motion Picture Grip
• Commercials
• Lighting
• Community Development
• Nonprofits
• Print Design
• Volunteer Management
• Public Speaking
• Community Outreach
• Research
• Social Media
• Itsm Service Desk
• Salesforce Administration
• Office 365 Administration
• Project Management
• IT Transformation
• Strategic Planning
• IT Strategy
• IT Service Management
• IT Management
• IT Operations
• Itil
• Salesforce
• Drupal
• Office 365
• Sharepoint
• Wordpress
• Microsoft Office
• Windows Server
• Windows 7
• Teamwork