Daniel Joseph
- Role
- Search Engine Optimization Manager at MNTN
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Daniel Joseph
Highly accomplished and analytical SEO Director and SEO Consultant with 10+ years of…
Experience
Search Engine Optimization Manager
Nov 2021 — Present
Drove the organization to dominant organic search positions for industry-critical keywords such as connected TV, CTV advertising, OTT advertising, TV advertising, streaming TV advertising, linear TV advertising, addressable TV advertising, cable TV advertising, among others, marking a significant achievement in brand visibility. • Orchestrated strategic link-building initiatives, prioritizing quality and relevance to boost site authority and improve search engine rankings. • Regularly conducted thorough SEO site audits to identify optimization opportunities, focusing on user experience (UX), site architecture, and core web vitals, among other factors. • Implemented innovative SEO experimentation, facilitating data-driven decision-making and enabling continuous refinement of strategies to ensure peak SEO performance. • Collaborated cross-functionally with content, web, and paid teams to ensure the seamless integration of SEO principles across all digital assets and marketing campaigns. • Led the creation and presentation of SEO reports to company leadership, articulating complex data in a digestible format and demonstrating the impact of SEO initiatives on overall business performance. • Conducted meticulous competitor analyses, deriving actionable insights for strategy refinement and understanding industry trends. • Championed tasteful on-site optimization, enhancing the website\'s visibility and rankings while maintaining a balance with user experience. • Oversaw budget management, ensuring resources are efficiently utilized to maximize the return on SEO investments. • Nurtured an environment of continuous SEO learning within the marketing team, staying abreast of the latest SEO trends, tools, and best practices. • Applied advanced knowledge of schema markup and other technical SEO practices to optimize website for SERPs. • Leveraged SEO tools like Screaming Frog, Ahrefs, and GSC for advanced analytics, including forecasting, tracking, and reporting on KPIs.
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